Pure Bowl
Promoting healthier choices through premium whole-grain food products.
We specialize in the import and distribution of premium cereal products, with a strong focus on whole-grain, high-fiber, and better-for-you options. We work with trusted international manufacturers to bring nutritionally balanced, clean-label cereals to health-conscious consumers through reliable retail and distribution partners.
Our product focus includes:
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Whole-grain breakfast cereals
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High-fiber & low-sugar cereal varieties
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Fortified & functional cereals
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Children’s & family nutrition cereals
1000+
Thousands of Satisfied Customers
500+
Stores in Singapore
30+
OEM Products
Mushan Foods
Our Facilities
Facility in Longhai, China
Mushan’s facility in Longhai, China occupies an impressive 147,000 square feet employing over 230 people. It started production in 1993 and is now able to process bulk packing of creamer, milk powder, instant coffee, cereals, chocolate mix and other OEM (private label) products. This plant functions as a fully integrated hub, equipped with advanced food processing technology. It expertly handles every stage of production, from initial R&D to the final packaging and distribution, ensuring top-quality instant beverage and private label coffee solutions.
Facility in Singapore
Mushan’s facility in Singapore is the company’s headquarter that deals with strategic planning, sales and marketing, finance and human resources. It is the leader of business unit that takes full responsibility in managing all business activities and overall success of the company.
Facility in Johor, Malaysia
Mushan’s facility in Nusajaya, Johor Malaysia is the new manufacturing arm that occupies 40,000 square feet. This manufacturing plant is a self-contained facility equipped with the most modern food processing equipment capable of handling production from the early R&D stage all the way to final packaging and distribution.
Our Awards & Certifications
